Creativity is at the heart of innovation, and the creative process plays a crucial role throughout the design process, from understanding design problems to the development of appropriate solutions to the execution of those solutions in the real world of engineering and design, architecture, business and entrepreneurship. Many of the world’s most pressing problems all rely on creativity to drive the formulations of novel solutions. A critical component of the future of design is the ability for companies to be innovative, consistently and efficiently, in their approach to product, system and service development and to be able to benefit from a steady stream of new scientific discoveries. The goal of the IDC is to play a key role in the support of this approach. The interface between cognitive psychology, social psychology, engineering architecture, and science provides a natural and yet underexplored environment to deeply understand the theory, processes and mechanisms of creativity and innovation and their influence on the design, creation, and discovery processes.
Examples of specific goals of this Design Research Thrust are: